Master of Commerce with a specialisation in Marketing
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Overview
The Master of Commerce delivers a flexible, student-centred and relevant postgraduate business education in a range of disciplines. It is highly practical and designed to meet the career needs of graduates. The degree prepares graduates with capabilities for careers in the professions.
The Marketing specialisation will help develop marketing skills as they apply to a business or corporation with practical focus on the identification of forecast opportunities and threats in domestic and international industries; the development of marketing strategies, tactics and plans for such opportunities and threats; the ability to implement and monitor marketing strategies, tactics and plans and their effect on the organisation; and the consideration of new approaches and techniques in marketing.
Key features
- The specialisation covers each of the major areas in marketing.
- It will provide students with theoretical knowledge needed to understand underlying marketing practices.
- Problem-based Learning Approach
Minimum course duration
1.5 years full time/ equivalent part time
Location
North Ryde
Suitable for
This course is designed for marketing practitioners to freshen or further their skills, or those seeking a career change to this field.
It is also suitable for students wishing to develop greater depth of knowledge in marketing from other disciplines.
Course fee
AUD $22,144.00 p.a. 
Student amenities fee
Information on the Student services and amenities fee
Entry requirements
Applicants must hold a university degree equivalent in standing to a three-year Australian bachelor degree and should have gained a GPA of 2.70 or more (out of 4.00).
English language requirements
If you have completed the NSW HSC or equivalent you satisfy the English proficiency requirements.
For full information view the English proficiency requirements table (436 Kb).
Work experience requirements
What you will study
| Degree requirements | Credit Points |
|---|---|
| Minimum number of credit points | 48 |
| Minimum number of credit points at 600 level | 16 |
| Minimum number of credit points at 800 level or above | 32 |
| Minimum number of credit points at 800 level or above designated as Commerce | 28 |
| Completion of other specific minimum requirements as set out below |
Master requirements
The following outlines the units (subjects) to be studied within this master.
| 600 level | Credit Points | ||||
|---|---|---|---|---|---|
| Required | 16cp from | ACCG611 | |||
| ACCG612 | |||||
| ACCG613 | |||||
| ACCG614 | |||||
| ACST601 | |||||
| ACST602 | |||||
| ACST603 | |||||
| ACST604 | |||||
| BUS651 | |||||
| ECON632 | |||||
| ECON633 | |||||
| ECON634 | |||||
| ECON635 | |||||
| MKTG696 | 16 | ||||
| 800 level or above | Credit Points | ||||
| Required | one of | 32cp at 800 level or above | |||
| 1 specialisation and 16cp at 800 level or above | |||||
| 2 specialisations | 32 | ||||
Specialisation requirements
The following outlines the units (subjects) to be studied within this specialisation
| 600 level | Credit Points | ||||
|---|---|---|---|---|---|
| Recommended | BUS651 | 4 | |||
| Recommended | MKTG696 | 4 | |||
| Recommended | 8cp from | ACCG611 | |||
| ACCG614 | |||||
| ACST603 | |||||
| ECON632 | 8 | ||||
| 800 level or above | Credit Points | ||||
| Required | MKTG802 | Marketing Communications | 4 | ||
| Required | MKTG806 | Applied Marketing Strategy | 4 | ||
| Required | MKTG811 | Brand Management | 4 | ||
| Required | MKTG815 | Consumer Behaviour | 4 | ||
Notes
- The course information contained on this page is applicable for 2012 ONLY.
For more information please read the courses disclaimer.
Careers
Career Opportunities
- Advertising Manager
- PR Consultant
- Brand Manager
- Product Development Manager
- Market Research Specialist
- Marketing Manager/Co-ordinator
- Communications and Media Manager
- Business Consultant
- Media Account Executive
- Copywriter
- Marketing Strategist
Employers
- Consulting firms
- Large and small businesses
- Business analyst firms
- Marketing and PR firms
- Government organisations
Profiles
Our Expertise
Dr Chris Baumann
Chris is a Senior Lecturer in business and teaches brand management. He is also a Visiting Professor at the Aarhus School of Business at Aarhus University, an Adjunct Lecturer at the Macquarie Graduate School of Management, a Visiting Fellow at Dunmore Lang College and an SFU Alumni Representative. For his teaching at Macquarie University, Baumann was awarded by the Vice-Chancellor for ‘Excellence in Education’ in 2005, and in 2007, he won a national-level Carrick citation. His research interests are customer loyalty, ethnicity, culture, ideology and consumer and employee behaviour, and employer branding.
1. Academic transcript of your previous tertiary studies 