Courses

Undergraduate

Postgraduate

Bachelor of Marketing and Media

Apply
Contact us
Overview
What you will study
Careers

ATAR/Course cut-off

95.15

This information is for local students.
View courses for International students.

Overview

Rapid technological change has led to increasing overlap between media and marketing in today's business environment.

This degree will focus on the changing media and marketing landscape, with strong emphasis on the theory behind modern marketing principles.

Students will develop a thorough understanding of both traditional and emerging media and practical skills to utilise these technologies in a marketing context.

Key features

Students will study both marketing strategy and analysis, and brand management.
Students will have access to the highest quality media studies facilities in Australia, with professional studio spaces, industry standard digital workstations, a specially equipped theatre and digital production tools.
Students also have the option to include a media industry internship as an elective

Minimum course duration

3 years full time / equivalent part time

Location

North Ryde

UAC Code

300138

Suitable for

If you are looking to work in dynamic and creative areas like public relations, social marketing, software design, games development, movie making, market analysis and brand consultancy.

Fees

To be advised.

Student amenities fee

Information on the Student services and amenities fee

Entry requirements

HSC General Mathematics (Assumed Knowledge)
Introductory units and bridging courses are available for students without the assumed and/or recommended prior knowledge.

English language requirements

If you have completed the NSW HSC or equivalent you satisfy the English proficiency requirements.

For full information view the English proficiency requirements table (436 Kb).

What you will study

General requirements	Credit Points
Minimum number of credit points for the degree	72
Minimum number of credit points at 200 level or above	42
Minimum number of credit points at 300 level above	24
Completion of a designated People unit
Completion of a designated Planet unit
Completion of other specific minimum requirements as set out below

Specific requirements

The following outlines the units (subjects) to be studied within this degree

100 level					Credit Points
Required		MMCS105		Financial Management for the Creative Arts	3
Required		BBA102		Principles of Management	3
Required		MKTG101		Marketing Fundamentals	3
Required	either	STAT170		Introductory Statistics
	or	STAT171		Statistical Data Analysis	3
Required		MAS110		Introduction to Digital Media Production	3
Required		MAS104		Australian Media	3
Required		MAS105		Media Cultures	3
200 level					Credit Points
Required		MKTG202		Marketing Research	3
Required		MKTG203		Consumer Behaviour	3
Required		MKTG204		Integrated Marketing Communications	3
Required	9cp from	MUS211		Sound Cultures
		ICOM203		International Public Relations and Advertising
		MMCS260		Documentary Media: Forms, Histories, Futures
		MMCS261		Photographic Cultures
		MAS units at 200 level			9
300 level					Credit Points
Required		MAS399	C	New Capstone	3
Required		MKTG303		Marketing Strategy	3
Required		MKTG350		Marketing and Management Law	3
Required	3cp from	MKTG306		E-Marketing
		MKTG309		Social Marketing and Sustainability
		MKTG311		Brand Management	3
Required		MAS389		Public Relations Theories	3
Required		MAS390		Public Relations Practice	3
Required	6cp from	MUS302		Sound, Image and Interactive Media
		MMCS303		Music, Sound and Moving Image
		MAS337		Advanced Radio Production and Broadcasting
		MMCS380		Advanced Audio and Sound Design
		MAS units at 300 level			6
Balance of credit points required (Electives)					9
Total credit points required to satisfy this degree					72

Notes

Units marked with a C are Capstone units.
The course information contained on this page is applicable for 2012 ONLY.
For more information please read the courses disclaimer.