Bachelor of Engineering with the degree of Bachelor of Arts with a major in Marketing
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Overview
Engineering at Macquarie is a unique electronic engineering program. The main focus is on practical learning based on the use of modern electronics, telecommunications techniques and software technologies to design, construct, manufacture and manage systems and products.
Study Engineering with Arts and create the engineering career you want. Prepare yourself for work overseas by learning a language or engineer with people and society in mind.
In this program you'll choose from six engineering majors:
- Computer
- Electronic
- Mechatronic
- Software
- Telecommunications
- Wireless
You'll complement this study with your choice of arts majors including subjects from history, anthropology, sociology, cultural studies, international studies or languages.
In this program you'll gain highly developed communications skills, develop critical analysis and creative problem solving while preparing yourself to work as an engineer.
Marketing is about satisfying the wants and needs of customers.
The study of marketing allows you to understand how an organisation:
- identifies and anticipates customers' needs
- organises resources to satisfy those needs in a way that builds long-term, mutually rewarding relationships.
The marketing major looks at the evolution of marketing thought from production orientation to today. It covers:
- gathering information on consumer needs and the marketing environment
- tools the marketer uses to satisfy those needs - the marketing mix.
- the latest marketing theories, with examples of best practice in Australia and major economies overseas.
Key features
- This marketing major has a strong practical orientation on a sound theoretical basis.
- You can combine the study of marketing with human resources, international business, demography and economics.
- Exciting teaching strategies incorporate computer stimulations, guest speakers, and community engagement.
- This major is accredited by the Australian Marketing Institute (AMI). Macquarie is the only university in Australia to have AMI accreditation.
Location
North Ryde
Suitable for
Students seeking a career in advertising, media, brand management, public relations or sales management.
HECS Course fee
Student amenities fee
Information on the Student services and amenities fee
Entry requirements
- HSC General Mathematics (Assumed Knowledge)
- Introductory units and bridging courses are available for students without the assumed prior knowledge.
English language requirements
If you have completed the NSW HSC or equivalent you satisfy the English proficiency requirements.
For full information view the English proficiency requirements table (436 Kb).
Work experience requirements
What you will study
| Degree requirements | Credit Points |
|---|---|
| Minimum number of credit points for this degree | 120 |
| Minimum number of credit points at 200 level or above | 75 |
| Minimum number of credit points at 300 level or above | 48 |
| Minimum number of credit points at 400 level or above | 18 |
| Minimum number of credit points from Engineering designated units | 87 |
| Completion of a Qualifying Major for the Bachelor of Arts | |
| Completion of a Qualifying Major for the Bachelor of Engineering | |
| Completion of a designated People unit | |
| Completion of a designated Planet unit | |
| Completion of a designated Participation unit | |
| Completion of other specific minimum requirements as set out below |
Double degree requirements
The following outlines the units (subjects) to be studied within this double degree.
| 100 level | Credit Points | ||||
|---|---|---|---|---|---|
| Required | COMP115 | Introduction to Computer Science | 3 | ||
| Required | COMP125 | Fundamentals of Computer Science | 3 | ||
| Required | ELEC141 | Digital Fundamentals | 3 | ||
| Required | ELEC170 | Introduction to Electronic Systems | 3 | ||
| Required | either | MATH135 | Mathematics IA | ||
| or | MATH132 | Mathematics IA (Advanced) | 3 | ||
| Required | either | MATH136 | Mathematics IB | ||
| or | MATH133 | Mathematics IB (Advanced) | 3 | ||
| Required | PHYS140 | Physics IA | 3 | ||
| Required | PHYS143 | Physics IB | 3 | ||
| 200 level | Credit Points | ||||
| Required | ELEC270 | Linear Circuits and Devices | 3 | ||
| Required | ENGG200 | Introduction to Professional Engineering | 3 | ||
| Required | MATH235 | Mathematics IIA | 3 | ||
| 300 level | Credit Points | ||||
| Required | ENGG300 | Engineering Project Practices | 3 | ||
| Required | ISYS360 | Technology Management | 3 | ||
| 400 level | Credit Points | ||||
| Required | ENGG400 | P | Industry Experience | 0 | |
| Required | either | ENGG410 | Engineering Major Project | ||
| or | ENGG411 | Engineering Research Thesis | 12 | ||
| Required | ENGG450 | Systems Design and Engineering | 3 | ||
| Required | ENGG460 | Engineering Principles and Practice | 3 | ||
| Total credit points required to satisfy this major | 33 | ||||
Notes
- Units marked with a P are Participation units.
Major requirements
The following outlines the units (subjects) to be studied within this major
| 100 level | Credit Points | ||||
|---|---|---|---|---|---|
| Required | ECON111 | Microeconomic Principles | 3 | ||
| Required | MKTG101 | Marketing Fundamentals | 3 | ||
| Required | one of | STAT170 | Introductory Statistics | ||
| STAT171 | Statistical Data Analysis | ||||
| PSY122 | Design and Statistics I | 3 | |||
| Required | either | ACCG100 | Accounting IA | ||
| or | ACCG106 | Accounting Information for Decision-Making | 3 | ||
| 200 level | Credit Points | ||||
| Required | MKTG202 | Marketing Research | 3 | ||
| Required | MKTG203 | Consumer Behaviour | 3 | ||
| Required | 3cp from | MKTG204 | Integrated Marketing Communications | ||
| MKTG208 | Marketing Management | ||||
| MKTG209 | Global Marketing | ||||
| MKTG210 | Marketing Metrics | 3 | |||
| 300 level | Credit Points | ||||
| Capstone | MKTG303 | C | Marketing Strategy | 3 | |
| Required | 9cp from | MKTG304 | Marketing Project | ||
| MKTG308 | Customer Relationship Management | ||||
| MKTG309 | Social Marketing and Sustainability | ||||
| MKTG311 | Brand Management | 9 | |||
| Total credit points required to satisfy this major | 33 | ||||
Notes
- Units marked with a C are Capstone units.
- The course information contained on this page is applicable for 2012 ONLY.
For more information please read the courses disclaimer.
Careers
Accreditation
The Bachelor of Commerce with a major in marketing is accredited by the Australian Marketing Institute (AMI). The accreditation also recognises the program as meeting AMI's requirements for marketing course content and quality assurance.
Career Opportunities
- Advertising executive
- Brand management consultant
- Direct marketing campaign manager
- Market communications/strategy analyst / adviser
- Market research consultant
- Product development/management consultant
Employers
- Consulting firms
- Large and small businesses
- Business analyst firms
- Marketing and PR firms
- Government organisations
Average starting salary
According to MyCareer.com Salary Centre the average marketing graduate salary is $46,844.
Profiles
Our Students
Melissa Airs
I would definitely recommend Macquarie's Bachelor of Commerce - Marketing. The strong theoretical background, provided by the high quality academics, enables students to engage with and complete practical-based projects during our studies. Both of these components greatly assist in the preparation of students for an exciting career in marketing.
There are many opportunities to work alongside other aspiring marketers and students from different fields of study who offer alternate perspectives. This assists in increasing the individual's knowledge base, whilst forging strong networks for the future.
Macquarie's peaceful and natural surroundings also offer an inviting environment for study and recreation.
Our Graduates
Susan Leung
I really enjoyed my time at Macquarie University because it offered so much more variety and depth in studying the many aspects of Marketing. I also got to combine study with actual work and volunteer experience and even got a scholarship from Macquarie International to volunteer in Peru with the PACE Initiative. The sky's the limit at Macquarie!
Susan is currently working as Business Development Manager with MicroStrategy.
Our Expertise
Bob Miller
Bob is an Adjunct Professor in the Department of Marketing and Management. He has a distinguished career in advertising and marketing which includes a period with Toyota Australia during which he launched Toyota's famous 'Oh what a feeling!' marketing campaign.
an education in the top two per cent of universities in the world, giving you an international recognised and respected degree
